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Synaptics, Inc.
MobileTouch
- Conference
- DEMOmobile 04
- Market Segment
- Funding Details
- Synaptics is a public company that can be found on the NAS-DAQ under the ticker symbol SYNA.
- Competitors
- Synaptics’ MobileTouch is a new interface solution, so our pri-mary competition are incumbent solutions such as mechanical switches and buttons.
- Product Description
- Synaptics’ MobileTouch is a complete navigation and input solu-tion for mobile phones. Using proven capacitive technology, MobileTouch provides quick and easy access to content and services through intuitive gestures for scrolling, selection, and user input. By simplifying the user interface, MobileTouch encour-ages the access and use of mobile services, which is critical for increasing ARPU. MobileTouch is fully customizable to suit a vari-ety of form factors and provides the flexibility to create a unique and differentiating user interface.
- Market Opportunity
- The consensus industry forecast indicates that the mobile phone market is expected to be 600M units in 2004. Synaptics tech-nology is designed to simplify the user interface in mid-tier and high-end phones in this market.
- DEMO Says
- As mobile devices of all types take more and different shapes, as they get smaller while becoming more feature-rich, device manufacturers are left to struggle with usability trade-offs. Amid these trade-offs, and in a marketplace where data is king, how can device manufacturers make data experiences become more intuitive to drive more use and more revenue? That’s the question Synaptics addresses in a range of solid-state user interface com-ponents. Building on its strength in the laptop market and its suc-cess in the Apple iPod, Synaptics’ newest capacitive sensing device foretells breakthroughs in mobile device interface design improvements.
