DEMO.com > TubeMogul, Inc.

TubeMogul, Inc.

Premium Distribution & Analytics

Profile Information
Company Contact
In The News

Conference: DEMO 08
Market Segment: Enabling Technology
Funding Details: TubeMogul has raised a seed round of financing that includes investors such as Net Service Ventures, David Toth (NetRatings co-founder), Paul Martino (Aggregate Knowledge founder), Dick Costolo (Feedburner co-founder), and Howard Lindzon, as well as additional private investors.
Competitors: Nielsen
Product Description: TubeMogul’s Premium Distribution & Analytics allows producers and content owners to upload videos once to TubeMogul and automatically deploy them to as many of the top video sharing sites as they want. TubeMogul’s analytics technology aggregates video-viewing data from multiple sources to give video producers improved understanding of when, where, who and how often videos are watched. Also track and compare, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues.
Market Opportunity: Advertising spending in online video is projected to grow from $775 million in 2007 to $4.3 billion in 2010, according to a report by eMarketer. Video producers, media companies, marketers and advertisers need audience measurement information to evaluate success, project return on investment, and determine which media to buy.
DEMO Says: TubeMogul has established its value to video publishers with its free site that makes it easy to upload and track video views across multiple sites. From that starting point, the company has learned and crafted a complete tool set that gives brand professionals a comprehensive, aggregated view of their campaigns and delivers the demographic and geographic data brand managers have come to expect from serious media properties. But TubeMogul doesn’t merely emulate the reporting of traditional media. It tracks meta data across the spectrum of user generated video content to give brand managers a 360-degree view of how their brands play on the Internet airwaves.

Contact: Mark Rotblat; mark@tubemogul.com
Company Address: 6121 Hollis St., Suite 4B
Emeryville, CA 94608
Primary Phone: 510-868-4860
Primary Fax: 414-435-1589
URL: www.tubemogul.com
Corporate Officers: Brett Wilson, CEO & Founder John Hughes, CTO & Founder