DEMO.com > zero2one

zero2one

Conference: DEMO Fall 2011
Market Segment: Mobile Technologies
Funding Amount: $100,001-$500,000
Funding Round: Seed
Funding Details: $150,000 seed investment from Innovation Endeavors (Eric Schmidt)
Competitors: No direct competitors. Secondary competitors: iPosture, PostureTrack, Braces
Product Description: LUMOback is a mobile solution to help keep your back strong and healthy. Our system combines a discreet posture-monitoring sensor with an engaging mobile application. Think of LUMOback as your automated posture coach constantly guiding you to sit (and stand) taller and stronger.
Market Opportunity: According to the NIH, back pain in the U.S. costs $50 billion per year for medical care, workers compensation payments, and time lost from work. Eighty percent of all Americans experience significant back pain sometime in their lives.